Itty Bitty Greenie

eco-fabulous finds for kids

Archive for August, 2010

The Baby Burrito

Before I had my first child, I’ll admit I was slightly intimidated by the concept of swaddling. Newborns always look so cozy when wrapped snugly in a nice soft blanket – but would I ever be able to master the wrapping technique affectionately known as the “baby burrito”? And how is it even possible to wrap a wriggly baby so neatly?

Well, I soon learned that it’s not only possible, but the tradition goes back as far as human history itself, and babies love it. For generations, mothers have recreated the secure and cozy feeling of being in the womb by swaddling and, more recently, scientific evidence has proven that babies who are swaddled sleep more peacefully because being wrapped snugly prevents spontaneous body movements from waking them up during the night.

In 2002, the Journal of Applied Physiology wrote that swaddled infants stay in REM sleep (the most restorative, deepest sleep) longer than those who were not. And there is growing evidence that swaddling may indirectly help prevent SIDS as well.

Once I mastered the swaddling technique (it’s pretty easy actually), I also learned that using a pure cotton muslin blanket is a great choice for baby wrapping – and this was something that seemed second-nature to Australian mothers, but I’d never seen muslin blankets in Canada, where I grew up.

Muslin is finely woven and breathable, making it ideal for swaddling because it has a natural “give” that allows the blanket to be tucked snugly around a baby without being restrictive, and it allows air to circulate around the baby’s body so you don’t have to worry that they’ll overheat in moderate weather. Cotton muslin is also a workhorse fabric – so the natural fibre not only stands up to repeated washings, it becomes softer – and better – with age.

All these reasons were motivation enough for one Aussie mother to start her own company, Aden + Anais, when she moved to America and couldn’t find muslin blankets. Raegan Moya-Jones designed the now-famous muslin swaddle blankets large enough to be useful not only for swaddling, but for stroller covers, nursing shields, tummy time blankets and burping cloths.

If the photo collection on her website is any indication, Aden + Anais blankets also seem to be the item of choice when celebrity moms want to shield their babies from the lenses of paparazzi cameras.

Closer to home, Aden + Anais has launched a new line of organic muslin blankets that I’m proud to offer at Itty Bitty Greenie. Not only do they come in some gorgeous prints, but each blanket has its own matching muslin bag, so there is no need for additional plastic packaging or tags. That’s what I call eco-fabulous – Check out the full range here.

 

By Donna MacMullin

Creative Communications, Graphic Design, Communications, Blogging, Copywriting, Content Management

Itty Bitty Babes in Arms

Babes in ArmsOne of those activities that many parents seem to miss once they have children is going to the movies (it used to be so easy before you needed to pay a babysitter on top of the price of a movie ticket!)

But when my son was in his first year, one of my absolute favourite outings was going to the “Babes in Arms” sessions at my local movie theatre, where prams are welcome and crying babies are not met with frowns from fellow moviegoers. What could be better than going for a walk on a sunny morning, grabbing a coffee and sitting down to watch the latest movie, while still having the freedom to feed and cuddle your baby at the same time?

Well … there is one thing. Itty Bitty Greenie is holding a raffle at each Babes in Arms session at Melbourne’s Westgarth Cinema throughout the month of August. Every Wednesday, one lucky moviegoer will win a $50 gift voucher to use at our online retail shop. That’s four chances to win a free shopping spree!

We’re showcasing some of our wares in the theatre lobby as well, so please come by and say hi to Aidan and I.

 

By Donna MacMullin

Creative Communications, Graphic Design, Communications, Blogging, Copywriting, Content Management

Kitchen-table tycoons

Little Innoscents

“Mumpreneurs” are fast becoming a force to be reckoned with in the business world and I couldn’t be happier for one fellow mother and business owner whom I have worked with over the past year and who was recently given a prestigious business award.

Antonette Golikidis, founder of Little Innoscents organic skincare for children was named “AusMumpreneur of the Year” at the 2010 AusMumpreneur awards in Brisbane this month.

Antonette started her brand of organic skincare in her own kitchen and said she soon had friends and neighbours trying her products and the business grew from there. And now, “to be distinguished with some amazing like-minded women in business who stay true to their values of family, business and success is an inspiration,” she says.

The finalists were also featured on the TODAY program, and here is a clip from the show.

Check out the eco-fabulous Little Innoscents range of 100% certified organic skincare that is made in Australia and we are proud to carry at Itty Bitty Greenie. The hair & body wash is my favourite!

 

By Donna MacMullin

Creative Communications, Graphic Design, Communications, Blogging, Copywriting, Content Management