These days it’s a safe bet (but unfortunate fact) to say that most people have someone in their lives who has been affected by breast cancer, and I am no exception. That is why, when October rolls around, taking part in various initiatives to help raise awareness and funds for the cause becomes a priority.
This time around, with the recent launch of Itty Bitty Greenie’s online eco-shop, I took the opportunity to run a month-long “think pink” campaign offering 30% off a different pink item from the store each day in October (it’s amazing how much stuff for little girls is pink!), and also donating $1 from every sale to the National Breast Cancer Foundation.
Itty Bitty Greenie's stall at the Pink Morning Tea
Itty Bitty Greenie also took part in a few other breast cancer benefits, including a “Girls Night In” online chat & charity auction hosted by Connect to Aussie Mums, and a pink morning tea hosted by local business owners Lisa Dale from Signed, Sealed, Delivered, and Lisele Rankin from Cupcakes by L. At both events we donated one of our organic pink baby dolls, made by Dandelion Earth Friendly Goods, a company that also supports the cause by donating a percentage of the profits from each doll sold to various breast cancer research projects.
The morning tea was held at Lisa’s home in Glen Waverley and what a day it was! Other local businesses set up stalls and donated food and prizes for a silent auction, there was pink champagne and goodie bags and even a petting zoo for the kiddies. Needless to say, I was impressed – and how could I not be, when so many people come together and donate their valuable time and effort to the cause?
I’d like to thank Lisa & Lisele, Peace & Katy from Connect2Mums and all of Itty Bitty Greenie’s customers, followers and “likers” who supported these initiatives. I am happy to report that together we have raised more than $2500 for the National Breast Cancer Foundation.
I’ve always admired those ultra-creative types who have a wonderful way of injecting their personal style into everything they do, and I recently met an Australian mum who has achieved that with grandeur for her boutique clothing label Paper Wings.
Michelle Fallon and her partner, Jason Gibaud, have an “art meets life” story, as their backgrounds in costume design, feature film production, architecture and interior design motivated them to create truly unique and inspired clothing for their own little girls.
Fallon and Gibaud have worked on the sets of such movies as Star Wars, Moulin Rouge and Peter Pan, creating elaborate clothing meant for the big screen. So when it came to dressing their own little ones, you can understand why mainstream labels didn’t quite cut it. The two strive to create beautiful clothing meant for play, and inspired by a child-like sense of imagination and fantasy.
While Paper Wings has been around for a few years and has fans all over the world, I am more excited about their newest extension of the brand, an all-organic line of clothing for babies aged 0-2 called Little Wings. Each piece in this collection is made from the finest 100% organic cotton jersey to ensure softness on baby’s delicate skin, and on first impressions alone, anyone can see that these are special pieces.
You’ll find frilled leggings printed with a gorgeous pattern of storybook dolls, and dresses emblazoned with fairies, pixies and other enchanting characters - all designed to spark the imagination of your baby girl while hard-wearing enough for a day of play.
Check out our favourite pieces from the Little Wings collection at Itty Bitty Greenie, and let your imagination fly!
For parents who like to keep up to date on the latest products and services for their children, the Melbourne Pregnancy Babies and Children’s Expo is a fabulous one-stop shop, and we’re pleased Itty Bitty Greenie is a part of the show this year.
Thanks to Connect 2 Aussie Mums, an online network offering support and information to mothers (many of whom run their own businesses), we are giving expo visitors a chance to win more than $1,000 worth of prizes.
Stop by the Connect2Mums stand and enter the competition to win one of three beautiful prize packs. There’s a baby prize pack, a mums prize pack and a children’s prize pack, which includes a Green Toys recycling truck from Itty Bitty Greenie!
Also, the first 1,000 visitors to stop by and say hi at the Connect2Mums stand will receive one of their popular gift bags, loaded with goodies and special offers from businesses in the Connect2Mums community.
The Melbourne Pregnancy Babies and Children’s Expo is October 22-24 at the Melbourne Exhibition Centre.
Hope to see you there!