Itty Bitty Greenie

If you can survive the teething phase, there’s nothing quite as adorable as when your baby cuts their first tooth. But caring for those pearly whites can be a little tricky when you’re starting out, and if you’ve ever read the ingredient list of most commercial brands of toothpaste you’d be wise to exercise some caution when putting these chemicals into the mouths of babes.

That’s why I was thrilled to discover Jack N’ Jill organic toothpaste for kids. It’s made in five fruity flavours (oh yay!) and it’s also hypoallergenic and doesn’t contain any mint, sugar, colour, preservatives, or chemicals (big yay!). The fact that it’s also made in Melbourne, Australia, had me rapt!

The back story is this: Jack N’ Jill toothpaste is a family company that has been around since 1949, but when it was time for the next generation to take over (just recently), they reformulated it to be 100% safe for young children. Being eco-conscious parents themselves, Justin and his wife Rachel also designed new packaging that is minimal, recyclable and BPA free.

Alongside the toothpaste they have designed and manufactured the first children’s toothbrushes that are made of cornstarch, and are therefore biodegradable and recyclable. And did I mention cute? There are four designs – hippo ,  bunny  , koala &  dino – and they are also ergonomically designed.

For the very little ones, there’s a baby-friendly finger brush made from medical-grade silicone (which is, you guessed it, toxin free) and it has soft bristles on one side and little bumps on the other, to soothe those sensitive gums during teething. The toothpaste is also gentle and safe enough for teething babies.

Since my two-year-old is notoriously difficult to wrangle at tooth-brushing time, I decided to give these products a try – and am happy to report that he loves the toothpaste (especially the strawberry flavour) and this twice-a-day ritual is no longer a chore.

Jack n’ Jill organic toothpaste and biodegradable toothbrushes are available now at Itty Bitty Greenie.              Click here for more on these products.

By Donna MacMullin

Creative Communications, Graphic Design, Communications, Blogging, Copywriting, Content Management