Well Spotted is an Australian brand started by Tony Clayton soon after he became a father in 2003. Tony loves to wear witty T-shirts and noticed there weren’t many around for kids at the time – so he decided to make his own.

After working for various Australian apparel labels, Tony used his production experience to start the business, and he keeps it as locally focused as possible. He hand prints his shirts using water-based inks and sources his organic cotton mainly from Australia.