These days it’s a safe bet (but unfortunate fact) to say that most people have someone in their lives who has been affected by breast cancer, and I am no exception. That is why, when October rolls around, taking part in various initiatives to help raise awareness and funds for the cause becomes a priority.
This time around, with the recent launch of Itty Bitty Greenie’s online eco-shop, I took the opportunity to run a month-long “think pink” campaign offering 30% off a different pink item from the store each day in October (it’s amazing how much stuff for little girls is pink!), and also donating $1 from every sale to the National Breast Cancer Foundation.
Itty Bitty Greenie also took part in a few other breast cancer benefits, including a “Girls Night In” online chat & charity auction hosted by Connect to Aussie Mums, and a pink morning tea hosted by local business owners Lisa Dale from Signed, Sealed, Delivered, and Lisele Rankin from Cupcakes by L. At both events we donated one of our organic pink baby dolls, made by Dandelion Earth Friendly Goods, a company that also supports the cause by donating a percentage of the profits from each doll sold to various breast cancer research projects.
The morning tea was held at Lisa’s home in Glen Waverley and what a day it was! Other local businesses set up stalls and donated food and prizes for a silent auction, there was pink champagne and goodie bags and even a petting zoo for the kiddies. Needless to say, I was impressed – and how could I not be, when so many people come together and donate their valuable time and effort to the cause?
I’d like to thank Lisa & Lisele, Peace & Katy from Connect2Mums and all of Itty Bitty Greenie’s customers, followers and “likers” who supported these initiatives. I am happy to report that together we have raised more than $2500 for the National Breast Cancer Foundation.